WrapJax Blog | Vehicle Wrap & Graphics Company

Don't step over dollars to pick up a dime!

2009-11-18T20:54:00.000-08:00

Advertising is THE most important driving force in promoting your business.

As entrepreneurs, we often times fail to see that our businesses need more than just our chutzpah to generate more business.

Yes, many businesses are struggling and in some cases, sadly, they are going out of business altogether.

Failing to advertise is like planning to fail. You MUST advertise your business. Efficiently, cost-effectively and in a manner that produces results.

If your competitors are falling away at the wayside, this is an incredible opportunity for you to pick up new business. But how do you reach them?

Vehicle wraps are a segment of the Wide Format printing industry. This portion of the printing industry is expected to grow by an additional $12 Billion by 2011.

This is an enormous amount of growth and there is a very good reason for that. Because businesses both large and small see the value in advertising on their vehicles.

Depending on the business you are in, a vehicle wrap can easily pay for itself within the first 18 months. With the typical wrap lifespan of nearly 60 months, that leaves you with 42 months of pure, pleasurable profit. Not a bad return on your investment.

I know I have said this before, but where can you advertise to the amount of people (between 30-000 and 70,000 daily) your vehicle wrap reaches for less than a couple of dollars each day? The average CPM value for a vehicle wrap is approximately $0.67 which is over 3000% less than television, 2500% less expensive than newspaper and 500% for stationary billboard marketing.

Think about it.

Vehicle wraps are not just for advertising

2009-10-14T21:19:00.000-07:00

Originally created as a means of advertising on transit buses, the vinyl wrap has morphed into a much greater industry. One that extended into the small business market as the cost of the vinyl decreased. This form of advertising became commonly known as a "vehicle wrap".

There have been many advances made in the past few years not only with printing methods but also in the inks that are used, the laminates that are available as well as the vinyl itself.

Within the past year, 3M has introduced a new line of ControlTac vinyl that features a virtually invisible air release system on the surface of the vinyl. What this essentially means is that the wraps appearance is nearly impossible to differentiate between paint.

We have countless stories of people walking up to one of our WrapJax wrapped vehicles and touching the surface of the car and asking us...."How in the world did you paint your car in such amazing detail?". The answer....."It isn't paint, it's a WrapJax!"

This new vinyl has opened up an entirely whole new world for vehicle owner's of any kind to personalize their vehicle with a wrap that will virtually make it nearly impossible to differentiate from paint.

With new laminates available, we can offer clients the option of selecting between Gloss finishes or even the wildly popular Matte finishes.

Flat black vehicle wraps are an exploding portion of our business and WrapJax can literally cover your vehicle entirely in Matte Black, Matte Red, Matte Orange.....whatever color you want. Even Matte Purple if you so desire!

If you are not quite looking at wrapping your entire vehicle, that's just fine too. We can wrap just your hood or your roof too!

Another one of the incredibly popular wrap styles available is Carbon Fiber. We have an amazing graphic version of Carbon Fiber that is pretty difficult to tell from the real thing!

So, yes, wraps offer you a lot of flexibility in design and your options are almost endless in what we can create for you at WrapJax. If you are interested in a WrapJax wrap, feel free to give us a call Toll Free at (888) 549-WRAP and we'd be happy to answer your questions.

Seattle Mini Dealership Mini Clubman vehicle wrap

2009-09-25T16:58:00.000-07:00

WrapJax is proud to unveil the latest wrap we have done for the new Seattle Mini dealership that will be having its Grand Opening in a little over a month. This is the second car we've done for the new dealership with more orders to come! Thank you Manfred, Richard & Michael for your continued business and support and for seeing the value in channeling your advertising dollars into the vehicle wraps.

Opening November 4, 2009

11500 Lake City Way NE

Seattle, WA 98125

(877) 401-6464

www.seattlemini.com

Benefits of advertising in a down economy

2009-09-25T16:37:00.000-07:00

This article was featured on the SignIndustry.com website and has some very fundamental points to make on the importance of maintaining (and in some cases, INCREASING) your business' advertising budget during a slowdown in the economy.

Its typical that many businesses slash their advertising budgets when times are tough, however, if you make calculated purchasing decisions on where to allocate your advertising dollars, then your marketing can work exponentially for you since many of your competitors are making cuts in THEIR advertising which leaves a phenomonal opportunity for your business to fill and capture the customers that you need to survive and grow your business.

Vehicle wraps are one of the fastest growing forms of advertising for businesses of any size due to several very important reasons. The cost of a vehicle wrap is a one-time cost with a lifespan of nearly 5-6 years and that it has an enormous ability to reach potential customers 24 hours per day, 7 days per week and 365 days per year.

With the average vehicle wrap costing anywhere between $2500-$3000 and reaching up to 70,000 potential customers each day, the cost is simply irresistable. With WrapJax, we understand that your vehicle wrap is an important element of your advertising campaign and our creative team is capable of designing a wrap for your business that targets the customers you wish to market to.

Find out why considering a WrapJax vehicle wrap makes sense for your business during these difficult economic times by calling us for a no-strings consultation and we're sure we can provide you with a quote for a wrap that fits your budget.

Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets.

So says a business-to-business (b-to-b) media study conducted by Yankelovich Partners and Harris Interactive. The study showed more than 85 percent of business executives believe advertising during a down economy is extremely important.

B-to-b media is an undisputed ally for advertisers seeking to reach executives about products and services for their businesses. The study, prepared for American Business Media, showed that despite slow economic times, executives rely on b-to-b media for information more than any other media source for the influence or support of purchase decisions.

Competitive advantage Advertising during a sluggish economy clearly creates a competitive advantage, according to the study, with a majority of executives agreeing that seeing a company advertise during slower times makes them feel more positive about the company’s commitment to its products and services. But perhaps most important is staying at the top of buyers’ minds when purchase decisions are made.

“For advertisers interested in maximum profit from their investment in b-to-b media, these research results indicate that advertising frequently and capitalizing on the synergistic effect of print, Web sites, blogs, e-mail ads and trade shows is a sure path to increasing awareness, interest and purchase,” said the study authors.

Add to that the fact that there have been dramatic increases in the time executives spend online and that online advertising is a winning strategy. Moreover, the study findings are consistent across industry sectors, making results relevant regardless of business category.

Long-term investingWhile the Yankelovich/Harris study offers compelling data to support the benefit of advertising especially in slower times, other business gurus also support the theory.

“Advertising in a down economy is even more important than advertising during the good times,” says Joyce Gioia, president of the Herman Group, a firm of strategic business futurists in Greensboro, N.C. “That’s when you can build market share. That’s when you have less competition for share of mind. While others are in a cocoon, hibernating until things blow over, it’s a great time to invest in your business.”

Gioia says sign industry suppliers need to establish themselves as the brand of choice and halting advertising during tough times is counteractive to that goal.

The bottom line is clear: If a company is not communicating with customers when they enter the market, then that company will not be considered in the buying decision. That fundamental truth does not change, regardless of the economy.

While many companies readily understand the value of short-term advertising generating new sales, generating repeat business from existing customers and generating new leads that turn into future sales it can be more difficult to comprehend the long-term value. Think of a snowball rolling down a mountain consistent advertising has a cumulative effect. The more familiar buyers are with your brand, the more likely they are to purchase the brand.

Cross media approach is the best approach, according to experts, because it allows your company to stay in front of customers consistently.

The Yankelovich/Harris study shows executives value magazines, online and trade shows for different reasons. B-to-b magazines are favorably evaluated with respect to being “highly credible sources” and “providing information you can trust.” B-to-b online rates high for being “primary sources of research” and providing “access to the latest information.” And b-to-b trade shows are highly regarded for enabling “interaction with industry peers.”

“To stay on top of developments in your field, it’s important to seek information from multiple media sources, like business-to-business magazines, online couterparts and trade shows,” said the study authors.

When is the best time to advertise?Regardless of the medium, the Yankelovich/Harris concludes that advertising during down economic times is critical to the future success of companies.

Ninety-nine percent of those surveyed said it is important to keep abreast of new products and services during tough times and 97 percent said it is important to continue to invest in these products and services to remain competitive in the future.

The study stresses that executives are not going to let their guards down even during slower economic times they must stay current on what is new in the industry and must position their organizations for the future. Advertisers, then, must not let their guards down, either, say experts.

Vehicle Wraps | A timely & relevant way to advertise on a small budget

2009-09-24T17:00:00.000-07:00

"Vehicle wraps are growing in popularity and are a highly visible form of advertising. Statistics from industry and trade groups measuring the effectiveness provide insight into the recall rate and success of this marketing medium"

You see vehicle wraps on buses, light rail and more and more on vehicles in cities throughout the country and around the world.

This is a growing trend in marketing for one simple reason. It works!

Businesses are looking for ways to communicate to their customers and reduce their advertising budgets. One way to achieve this is to monetize an asset they already own. Their vehicle(s).

The beauty of a vehicle wrap is that it is a very flexible form of marketing. Meaning that you can essentially cover the entire vehicle (yes….even the windows) with text and eye-catching visuals and essentially turn your vehicle into a rolling billboard. Vehicle wraps are still uncommon, so they have not become ubiquitous to the point of being commonplace. You simply cannot ignore a wrapped vehicle amidst a sea of look-alike automobiles. Your eyes are drawn to them because they stand out!

The Traffic Audit Bureau conducted a study that measured the effectiveness of this form of advertising and the results were quite impressive. In a metropolitan market a vehicle wrap can generate between 30,000-70,000 daily visual impressions. Additionally, Outdoor Advertising magazine recently published an article stating that outdoor mobile media produces a 97% recall rate and another study on vehicle graphic advertising from Product Acceptance and Research said that 94% of respondents recalled seeing the vehicle wrap, with 80% recalling the specific advertisement. The studied wrap advertisements resulted in a sales increase of 107%. A vehicle wrap ranks up there with some of the best traditional forms of advertising out there yet costs a fraction of the amount.

As an example, to wrap a vehicle like the Scion xB would cost approximately $2,750. (price includes the design, print & installation) and the lifespan of the wrap will last between 5-6 years. If you average the cost over the lifetime of the wrap, it costs just $458 per year. To put it a little more into perspective…..that is only $1.25 per day! In “Advertising Speak” that means that you would pay as little as $.02 cents per thousand impressions! AMAZING!!!

Unlike many forms of traditional advertising, a vehicle wrap cannot be tuned out, turned off or thrown away!

Clearly, there is momentum in this growing advertising medium as more and more companies gravitate towards vehicle wraps as a means of delivering their branding and advertising strategies to the marketplace. There are few options out there that can provide the kind of numbers that this form of marketing can deliver at such a reasonable cost.

Written by: Jason Scott for Biznik

How do you promote your company?

2009-09-24T15:42:00.000-07:00

"Marylyn with StyroRecycle received over 1500 hits on her website the first day she had her new box truck wrap in service"

So......How do you promote your company?

With Newspaper, radio, television, direct mail?

Unfortunately, these forms of media are declining in effectiveness as a method of reaching consumers.

Online advertising is growing by 25% this year and shows little sign of slowing down.

So, how do you reach your consumer in the “offline” world?

Reality is, Americans are watching less TV, reading less printed media and listening to less radio. The culprit? The internet, ad skipping/omitting technologies like TiVO, satellite radio services like Sirius and the widespread use of personal listening devices like the iPod.

However, consumers are readily available and are a captive audience…..in their vehicle. Whether in the driver seat or as a passenger or pedestrian, having a WrapJax vehicle wrap will surely get your brand in front of the consumers you seek.

According to a Poll surveying 1,505 vehicle drivers around the United States:

- 70% of respondents claim they are spending more time in traffic than a year ago.
- Americans are spending 39% more time in their car than a year ago.
- On average, people spend more than 15 hours per week in their car. Nearly 14% of waking hours!
- People cover an average of 306 miles per week.
- 96% of Americans say they have traveled in a vehicle this week either as the driver or as a passenger.
- The average one way commute for Americans is 27.4 minutes. That is nearly one hour round trip commuting each day.
- Nearly 1 in 4 American commuters are considered “Super Commuters” which spend upwards of 2 hours each day in round trip commutes. These same “Super Commuters” earn upwards of $75,000 per year.

This is why we created WrapJax.

As a means of providing your company a clear path towards marketing to the consumers that you want to reach with “advertising that sticks”.

With the Traffic Audit Bureau claiming nearly 30,000-70,000 daily impressions for vehicles with advertising and the statistics presented above, you can be sure that our cost effective method of delivering your message will literally drive sales to your product or service.

*Data compiled and provided by Arbitron, Inc., Edison Media Research, OAAA &Traffic Audit Bureau

WrapJax Launches Blog

2009-09-24T13:36:00.000-07:00

Welcome to the WrapJax Blog. Our goal is to provide you with information not only about our service(s) but to educate you about the effectiveness of vehicle wraps, the process of designing a vehicle wrap, how it is installed and statistical data about the industry, what it costs to wrap a car, etc.

This is an exciting time for us and we look forward to sharing with you and having you ask us questions, make comments or provide us with feedback!