"Vehicle wraps are growing in popularity and are a highly visible form of advertising. Statistics from industry and trade groups measuring the effectiveness provide insight into the recall rate and success of this marketing medium"
You see vehicle wraps on buses, light rail and more and more on vehicles in cities throughout the country and around the world.
This is a growing trend in marketing for one simple reason. It works!
Businesses are looking for ways to communicate to their customers and reduce their advertising budgets. One way to achieve this is to monetize an asset they already own. Their vehicle(s).
The beauty of a vehicle wrap is that it is a very flexible form of marketing. Meaning that you can essentially cover the entire vehicle (yes….even the windows) with text and eye-catching visuals and essentially turn your vehicle into a rolling billboard. Vehicle wraps are still uncommon, so they have not become ubiquitous to the point of being commonplace. You simply cannot ignore a wrapped vehicle amidst a sea of look-alike automobiles. Your eyes are drawn to them because they stand out!
The Traffic Audit Bureau conducted a study that measured the effectiveness of this form of advertising and the results were quite impressive. In a metropolitan market a vehicle wrap can generate between 30,000-70,000 daily visual impressions. Additionally, Outdoor Advertising magazine recently published an article stating that outdoor mobile media produces a 97% recall rate and another study on vehicle graphic advertising from Product Acceptance and Research said that 94% of respondents recalled seeing the vehicle wrap, with 80% recalling the specific advertisement. The studied wrap advertisements resulted in a sales increase of 107%. A vehicle wrap ranks up there with some of the best traditional forms of advertising out there yet costs a fraction of the amount.
As an example, to wrap a vehicle like the Scion xB would cost approximately $2,750. (price includes the design, print & installation) and the lifespan of the wrap will last between 5-6 years. If you average the cost over the lifetime of the wrap, it costs just $458 per year. To put it a little more into perspective…..that is only $1.25 per day! In “Advertising Speak” that means that you would pay as little as $.02 cents per thousand impressions! AMAZING!!!
Unlike many forms of traditional advertising, a vehicle wrap cannot be tuned out, turned off or thrown away!
Clearly, there is momentum in this growing advertising medium as more and more companies gravitate towards vehicle wraps as a means of delivering their branding and advertising strategies to the marketplace. There are few options out there that can provide the kind of numbers that this form of marketing can deliver at such a reasonable cost.
This is a growing trend in marketing for one simple reason. It works!
Businesses are looking for ways to communicate to their customers and reduce their advertising budgets. One way to achieve this is to monetize an asset they already own. Their vehicle(s).
The beauty of a vehicle wrap is that it is a very flexible form of marketing. Meaning that you can essentially cover the entire vehicle (yes….even the windows) with text and eye-catching visuals and essentially turn your vehicle into a rolling billboard. Vehicle wraps are still uncommon, so they have not become ubiquitous to the point of being commonplace. You simply cannot ignore a wrapped vehicle amidst a sea of look-alike automobiles. Your eyes are drawn to them because they stand out!
The Traffic Audit Bureau conducted a study that measured the effectiveness of this form of advertising and the results were quite impressive. In a metropolitan market a vehicle wrap can generate between 30,000-70,000 daily visual impressions. Additionally, Outdoor Advertising magazine recently published an article stating that outdoor mobile media produces a 97% recall rate and another study on vehicle graphic advertising from Product Acceptance and Research said that 94% of respondents recalled seeing the vehicle wrap, with 80% recalling the specific advertisement. The studied wrap advertisements resulted in a sales increase of 107%. A vehicle wrap ranks up there with some of the best traditional forms of advertising out there yet costs a fraction of the amount.
As an example, to wrap a vehicle like the Scion xB would cost approximately $2,750. (price includes the design, print & installation) and the lifespan of the wrap will last between 5-6 years. If you average the cost over the lifetime of the wrap, it costs just $458 per year. To put it a little more into perspective…..that is only $1.25 per day! In “Advertising Speak” that means that you would pay as little as $.02 cents per thousand impressions! AMAZING!!!
Unlike many forms of traditional advertising, a vehicle wrap cannot be tuned out, turned off or thrown away!
Clearly, there is momentum in this growing advertising medium as more and more companies gravitate towards vehicle wraps as a means of delivering their branding and advertising strategies to the marketplace. There are few options out there that can provide the kind of numbers that this form of marketing can deliver at such a reasonable cost.
Written by: Jason Scott for Biznik
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This is very interesting perspective over Advertising / Marketing Resources.I am very user friendly with this …check it out.
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